Double Speak
There are four types of doublespeak: euphemism, jargon, gobbledygook, and inflated language.
Image Examples
Euphemism is generally a harmless word, name, or phrase that replaces an offensive or
suggestive one. In this image, it shows how someones failure is looked at as a lesson learned instead of a failure.
suggestive one. In this image, it shows how someones failure is looked at as a lesson learned instead of a failure.
Gobbledygook is jargon, or especially convoluted language, that results in it being excessively hard to understand or even incomprehensible. In this image, we see the similarity between gobbledygook and jargon. He is using language, or words, that make it hard for someone who isn't used to hearing them, difficult to understand. Even a baby talking jibberish could be considered gobbledygook.
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The Bad- Text Example
Using these forms of doublespeak could be a negative factor for someone who is trying to persuade someone into something in an article or argument. By using Euphemism, in the article, "The Challenge of Food Waste", the authors are presenting to the audience a study that failed at one of their retailers by giving the idea that even though their study was unsucessful, they were still able to reduce food waste and it was the reatialers fault that the specific retailer that was doing the experiment was the one that could not afford it, not Planet Retail. So they kind of point and blame the retailer Albert Heijn for the failure to keep their name clean.