Ethos
Image Examples
Ethos is the authors ability to convince their audience of their credability. We all know who Jared the Subway guy is. He is living proof that Subway can help you loose weight, or so they say. He lost 245 pounds on 2 Subway subs a day. This is an example of ethos being applied to an advertisement to show viewers that they too, can loose weight by eating their subs.
Text Examples
Another way to look at ethos is in a article/argument or anything written. In the article, "The Challenge of Food Waste", the article begins by giving a background on the publisher Planet Retail. They give us contact information, their date of establishment to show how long they have been successful, and they also give some facts about studies they have conducted that have helped retailers they work with.