Pathos (Loaded Language)
Image Examples
This image shows a great example of pathos and loaded language. They are using the baby to make you feel guilty about not having their tires because, according to them, their tires are the best and safest out there. Any other image displaying, say starving children, is making the viewer feel sad or bad for them.
Text Examples
Another great example of pathos and loaded language, in text form, would be anywhere certain words are used to create emotion to the reader while reading something.
In the article, "The Challenge of Food Waste", the authors present their intended audience, who are mainly retailers, with statistics of food waste adding words to make them feel guilt by pointing out how they are the biggest food wasters, especially with produce with about 5-7% of it, by stating it is "due to poor management" and "not taking advantage of the new technologies available to them".
In the article, "The Challenge of Food Waste", the authors present their intended audience, who are mainly retailers, with statistics of food waste adding words to make them feel guilt by pointing out how they are the biggest food wasters, especially with produce with about 5-7% of it, by stating it is "due to poor management" and "not taking advantage of the new technologies available to them".